Discover the story behind the brand and the people that made it happen.


We are a team of passionate health enthusiasts on a mission, together with world-renowned American internal medicine, obesity and low-carb specialist Dr Eric Westman, to inspire you to lead a healthy life through low-carb and ketogenic living.

We believe that the foundation of health starts with what you eat, and the Ketogenic and Low Carb lifestyle (backed by robust Science and research), has amazing therapeutic benefits to treat and prevent serious disease.

We are dedicated to supporting health care. Research shows that a low carbohydrate diet can treat and prevent a host of life-threatening diseases. Among these are obesity, diabetes, neurological and metabolic disorders to name a few.  The Low carb lifestyle also plays a major role in diseases such as Epilepsy and Parkinson’s.

Our goal is to spread awareness and make a difference in people’s health & fitness, in body and mind.  We want everyone to understand that their nutrition choices matter.  These choices determine not just whether you will live longer, but whether you will live a healthier, fuller and richer life.

We would love you to Adapt & Thrive with us!